Digital Marketing (DM)

Service Description

DM Associate Level Certifications: • Participants will be familiar with the key concepts in digital marketing. • Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. Prerequisites: There is no formal prerequisite for this course. DM Professional Level Certifications: • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). • SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. Prerequisites: There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate Specialist Level Certifications. DM Specialist Level Certifications: • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). • Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product. • SMstudy Certified Digital Marketing Specialists are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy Prerequisites: The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved Authorized Training Partner. DM Expert Level Certifications: • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). • Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product. Prerequisite: The candidate should have minimum of 5 years work experience. *** Expected Outcome: SMstudy Certified Digital Marketing certification by SMstudy

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